Web Survey Bibliography
This article presents information on visual effects in web surveys. Our study focuses on one particular visual element, namely, the use of photographic images to supplement the question text. The task-style continuum suggests several different uses of pictures in web surveys. These include questions in which images play an essential role, such as questions on recall of an advertisement, brand recognition questions, questions on magazine readership. Questions in which images supplement the question text, whether the images are intended as motivational embellishments or as illustrations on the meaning of the question, questions exhibiting all three methods of blending text and image appear to be quite widespread in web surveys. The arguments for questions using the first type of text-image combination are quite compelling and questions in the third category-in which the images are incidental to the task-may also make sense in the highly competitive world of web surveys.
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Web survey bibliography (12)
- Innovation for television research - online surveys via HbbTV. A new technology with fantastic opportunities...; 2014; Herche, J., Adler, M.
- Virtual Cognitive Interviewing Using Skype and Second Life; 2013; Dean, E., Head, B., Swicegood, J. E.
- Effects of Self-Awareness on Disclosure During Skype Survey Interviews; 2013; Feuer, S., Schober, M. F.
- 3 screen measurement: Soccer World Cup 2010; 2010; Conry, S., Benezra, K., Singh, S.
- Gender-of-Interviewer Effects in a Video-Enhanced Web Survey: Results from a Randomized Field Experiment...; 2009; Fuchs, M.
- Introducing Visual Methods ; 2008; Prosser, J., Loxley, A.
- Response Effects in Video-enhanced Web Surveys; 2008; Fuchs, M.
- Transitioning from Self-Reports to Self-Installed Electronic Audience Measurement; 2008; Trussell, N., Vanno, L., Matthess, E., Bailey, J., Link, M. W.
- Valuation of Natural Resource Improvements in the Adirondacks; 2004; Banzhaf, S., Burtraw, D., Evans, D., Krupnick A.
- Picture This! Exploring Visual Effects in Web Surveys; 2004; Couper, M. P., Tourangeau, R., Kenyon, K.
- The Advent of internet surveys for political research: a comparison of telephone and internet surveys...; 2003; Berrens, R. P., Bohara, A. K., Jenkins-Smith, H. C., Silva, C. L., Weimer, D. L.
- Panel Bias from Attrition and Conditioning: A Case Study of the Knowledge Networks Panel; 2001; Clinton, J. D.